McOwen Home Services

Effective Date: April 2, 2026

Website: www.thinkmcowen.com

1. Introduction

McOwen Home Services ("Company," "we," "us," or "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.thinkmcowen.com, contact us through any digital form, interact with our advertisements, or engage with our services as a home services consumer in the United States.

By using our website or submitting your information to us, you consent to the practices described in this Privacy Policy. Please read this document carefully.

2. Information We Collect

We collect several categories of personal information depending on how you interact with us:

2.1 Information You Provide Directly

Full name
Home or service address
Email address
Phone number (including mobile numbers used for SMS/text communication)
Payment and billing information (processed securely through third-party payment processors)
Details about your home services request or project
Any other information you voluntarily submit through our contact forms, quote request forms, or other website features

2.2 Information Collected Automatically

When you visit our website, we and our technology partners may automatically collect:

IP address and general geographic location
Browser type and version
Device type and operating system
Pages visited, time spent on pages, and clickstream data
Referring URLs and search terms
Cookie identifiers and pixel data (see Section 5)

2.3 Information from Third-Party Advertising Platforms

If you interact with our advertisements on Meta platforms (Facebook, Instagram) or Google, those platforms may share certain information with us to help us understand our advertising effectiveness and reach. This may include:

Ad interaction data (clicks, views, form submissions via Lead Ads)
Audience matching data (hashed email addresses or phone numbers used for Custom Audiences)
Behavioral signals used to optimize ad delivery

This data is governed by Meta’s and Google’s respective privacy policies in addition to this policy.

3. How We Use Your Information

We use the information we collect for the following business purposes:

3.1 Service Delivery and Customer Communication

To respond to quote requests, service inquiries, and customer support needs
To schedule and coordinate home services appointments
To send service-related communications via email, phone call, and/or SMS/text message
To process payments for services rendered

3.2 Marketing and Lead Generation

To send promotional communications, offers, and updates (where you have consented)
To create and manage advertising campaigns on Meta (Facebook/Instagram) and Google
To retarget website visitors and past customers with relevant advertisements
To analyze the performance of our advertising campaigns

3.3 Platform and Technology Operations

To operate and improve our website and customer relationship management (CRM) system
To send automated and manual SMS/text messages through our CRM platform, where you have provided consent in compliance with applicable law
To authenticate and verify phone numbers for A2P (Application-to-Person) messaging compliance
To maintain records of our communications with you

3.4 Legal and Compliance

To comply with applicable federal and state laws
To enforce our Terms of Service
To protect the rights, property, and safety of our company and our customers

4. Telephone Communications and SMS/Text Messaging (A2P Disclosure)

This section contains important disclosures required by the Telephone Consumer Protection Act (TCPA) and applicable carrier regulations governing Application-to-Person (A2P) messaging.

4.1 Your Consent to Receive Communications

By providing your phone number through any form on our website, a lead capture form on Meta or Google, or any other channel, and by checking the applicable consent box or submitting the form, you expressly consent to receive:

Automated and/or pre-recorded telephone calls
SMS and MMS text messages
Calls and texts for marketing, promotional, or informational purposes

These communications may be sent using an automatic telephone dialing system (ATDS) or through our CRM platform’s A2P messaging service. Consent is not a condition of purchase.

4.2 Message Frequency

Message frequency will vary based on your interactions with us. You may receive transactional messages related to your service requests, as well as periodic promotional messages. Standard message and data rates may apply.

4.3 How to Opt Out of Text Messages

You may opt out of receiving SMS/text messages at any time by replying STOP to any text message we send you. After opting out, you will receive a one-time confirmation message. You may also opt out by contacting us at:

Email: info@thinkmcowen.com

Website: www.thinkmcowen.com

Please note that opting out of marketing messages will not affect transactional messages necessary to fulfill an existing service request.

4.4 A2P 10DLC Compliance

Our SMS communications are sent through a registered A2P 10-digit long code (10DLC) campaign, in compliance with carrier regulations. This means our messages are registered with major wireless carriers to ensure deliverability and to protect consumers from spam. Your phone number and messaging consent information may be shared with our CRM platform and SMS delivery providers solely for the purpose of facilitating these communications.

5. Cookies, Pixels, and Tracking Technologies

We use cookies and similar tracking technologies to operate our website and support our advertising campaigns.

5.1 What We Use

Essential cookies – Required for website functionality
Analytics cookies – Help us understand how visitors use our site (e.g., Google Analytics)
Advertising/Tracking pixels – Including the Meta Pixel (Facebook Pixel) and Google Ads conversion tags, which track actions taken on our website to measure ad performance and enable retargeting
CRM tracking – May track form submissions and user sessions to enable follow-up

5.2 Meta Pixel Disclosure

We use the Meta Pixel on our website. This technology allows Meta to connect your website activity to your Facebook or Instagram account (if you are logged in) for purposes of:

Measuring ad effectiveness (e.g., tracking form submissions or quote requests)
Retargeting you with relevant ads on Meta platforms
Creating lookalike audiences of users similar to our existing customers

By using our website, you acknowledge that Meta may collect and process information as described in Meta’s Privacy Policy (available at facebook.com/privacy/policy).

5.3 Google Ads & Analytics Disclosure

We use Google Ads conversion tracking and Google Analytics to measure the effectiveness of our advertising and to better understand website traffic. Google may collect information about your visits to our site through cookies and similar technologies, consistent with Google’s Privacy Policy (available at policies.google.com/privacy).

5.4 Managing Cookies

You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect website functionality. You may also opt out of interest-based advertising through:

The Digital Advertising Alliance opt-out tool at optout.aboutads.info
Google’s Ad Settings at adssettings.google.com
Meta’s Ad Preferences in your Facebook/Instagram account settings

6. How We Share Your Information

We do not sell your personal information to unrelated third parties. However, we do share your information with trusted service providers and partners as necessary to operate our business:

6.1 Service Providers and Technology Partners

CRM platform (e.g., GoHighLevel or similar) – for managing customer records, automating follow-up, and facilitating A2P messaging
SMS/calling infrastructure providers – solely for delivering messages you have consented to receive
Payment processors (e.g., Stripe, PayPal, or similar) – to securely process payments; we do not store full payment card data on our systems
Website hosting and analytics providers

6.2 Advertising Platforms

Meta (Facebook/Instagram) – we may share hashed customer data (such as email addresses or phone numbers) with Meta for Custom Audience matching and ad performance measurement, consistent with Meta’s Business Tools Terms
Google Ads – we may share conversion data and use audience matching features consistent with Google’s Customer Match policies

6.3 Legal Disclosures

We may disclose your information if required to do so by law, court order, or government request, or if we believe disclosure is necessary to protect the rights, property, or safety of our company, customers, or the public.

6.4 Business Transfers

In the event of a merger, acquisition, or sale of all or substantially all of our assets, your personal information may be transferred to the acquiring entity, subject to the same privacy protections described in this policy.

7. Your Rights: Do Not Sell or Share My Personal Information

Although we do not sell personal information in the traditional sense, we do share certain data with advertising platforms (Meta and Google) in ways that may be considered “sharing” under applicable consumer privacy laws, including the California Consumer Privacy Act (CCPA) and similar state laws.

You have the right to opt out of the sharing of your personal information for cross-context behavioral advertising. To exercise this right, you may:

Contact us by email at info@thinkmcowen.com
Submit a request through our website at www.thinkmcowen.com
Use the opt-out controls provided by Meta and Google as described in Section 5.4

We will honor opt-out requests within 15 business days. Please note that opting out may affect the relevance of ads you see from us on third-party platforms.

Additional Privacy Rights (All U.S. Consumers)

Regardless of your state of residence, you may have the right to:

Know what personal information we have collected about you
Request access to or a copy of your personal information
Request correction of inaccurate personal information
Request deletion of your personal information (subject to certain legal exceptions)
Opt out of marketing communications at any time

To exercise any of these rights, please contact us at info@thinkmcowen.com. We will respond to verifiable requests within 45 days as required by applicable law.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, or disclosure. These measures include:

Secure Socket Layer (SSL/TLS) encryption on our website
Restricted access to personal data within our organization
Use of reputable third-party platforms with their own security certifications
Secure payment processing through PCI-compliant payment processors

Despite these safeguards, no method of electronic transmission or storage is 100% secure. We cannot guarantee absolute security of your information.

9. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child under 18, please contact us immediately at the information below and we will take steps to delete such information.

10. Third-Party Links and Platforms

Our website and advertisements may contain links to third-party websites or platforms (including Meta and Google). We are not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make changes, we will update the “Effective Date” at the top of this page. We encourage you to review this policy periodically.

Continued use of our website or services after any changes to this policy constitutes your acceptance of the updated terms.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact us:

McOwen Home Services

Website: www.thinkmcowen.com

Email: info@thinkmcowen.com

We will make every reasonable effort to respond to your inquiry promptly and in accordance with applicable law.